Coinswitch’s new brand
identity visualises the diversity
of investments and the people they are designed for.
Cryptocurrency exchange and trading can be daunting, so the design is rooted in simplicity, drawing inspiration from modular shapes—adaptable building blocks symbolising the ease and flexibility of the cryptocurrency platform, aimed at creating a seamless, accessible and approachable experience.
Coinswitch’s new brand
identity visualises the diversity of investments and the people they are designed for.
Cryptocurrency exchange and trading can be daunting, so the design is rooted in simplicity, drawing inspiration from modular shapes—adaptable building blocks symbolising the ease and flexibility of the cryptocurrency platform, aimed at creating a seamless, accessible and approachable experience.
Coinswitch’s new brand
identity visualises the diversity of investments and the people they are designed for.
Cryptocurrency exchange and trading can be daunting, so the design is rooted in simplicity, drawing inspiration from modular shapes—adaptable building blocks symbolising the ease and flexibility of the cryptocurrency platform, aimed at creating a seamless, accessible and approachable experience.
Coinswitch’s new brand
identity visualises the diversity
of investments and the people they are designed for.
Cryptocurrency exchange and trading can be daunting, so the design is rooted in simplicity, drawing inspiration from modular shapes—adaptable building blocks symbolising the ease and flexibility of the cryptocurrency platform, aimed at creating a seamless, accessible and approachable experience.
The brand comes alive through vibrant colours, primary forms and a family of friendly characters, allowing every individual to envision their unique journey on the path to financial empowerment.
The brand comes alive through vibrant colours, primary forms and a family of friendly characters, allowing every individual to envision their unique journey on the path to financial empowerment.
Modular investments and journeys.
Modular investments and journeys.
Modular investments and journeys.
Initial exploration
and variations.
Part of a holistic brand identity system, this expressive illustration and animation style extends across the App interface, website, digital screens and social media. The modularity of the character design utilises a playful, mix-and-match approach, providing varied possibilities for customisation and application across platforms.
Part of a holistic brand identity system, this expressive illustration and animation style extends across the App interface, website, digital screens and social media. The modularity of the character design utilises a playful, mix-and-match approach, providing varied possibilities for customisation and application across platforms.
Credits
Client: Coinswitch | Agency: Animal
Creative Direction: Kunel Gaur & Sayantan Chaudhary
Character Design: Pranay Patwardhan & Clémentine Le Gall
Brand Identity Design & Art Direction:
Clémentine Le Gall & Pranay Patwardhan
Animation: Pranay Patwardhan, Parth Dake & Subhajit Bhattacharjee
3D Animation: Amar Chaurasia & Anubhav Kesarwani
Credits
Client: Coinswitch | Agency: Animal
Creative Direction: Kunel Gaur & Sayantan Chaudhary
Character Design: Pranay Patwardhan & Clémentine Le Gall
Brand Identity Design & Art Direction:
Clémentine Le Gall & Pranay Patwardhan
Animation: Pranay Patwardhan, Parth Dake & Subhajit Bhattacharjee
3D Animation: Amar Chaurasia & Anubhav Kesarwani
Initial exploration
and variations.