Indianama is a creative initiative launched in 2016 by the New Delhi-based agency Animal.
The project aims to explore and redefine the conversation around design in India. Each edition is thematic, focusing on various aspects of Indian history, culture, and society through a contemporary design lens. Indianama’s goal is not just to showcase art, but to spark discussions and reflections on India’s evolving identity through innovative and thought-provoking design.
The project has travelled to the London Design Festival and Jerusalem Design Week, and has featured across print and digital publications, including Vogue India, The Indian Express, Hindustan Times, The Sunday Guardian, The Hindu, Architectural Digest India, First Post, The Quint, Platform Magazine, Homegrown, Designboom, Creative Gaga, Financial Express, Indiatimes, Scroll.in, and Verve Magazine.
Indianama is a creative initiative launched in 2016 by the New Delhi-based agency Animal. The project aims to explore and redefine the conversation around design in India. Each edition is thematic, focusing on various aspects of Indian history, culture, and society through a contemporary design lens. Indianama’s goal is not just to showcase art, but to spark discussions and reflections on India’s evolving identity through innovative and thought-provoking design.
The project has travelled to the London Design Festival and Jerusalem Design Week, and has featured across print and digital publications, including Vogue India, The Indian Express, Hindustan Times, The Sunday Guardian, The Hindu, Architectural Digest India, First Post, The Quint, Platform Magazine, Homegrown, Designboom, Creative Gaga, Financial Express, Indiatimes, Scroll.in, and Verve Magazine.
Indianama is a creative initiative launched in 2016 by the New Delhi-based agency Animal.
The project aims to explore and redefine the conversation around design in India. Each edition is thematic, focusing on various aspects of Indian history, culture, and society through a contemporary design lens. Indianama’s goal is not just to showcase art, but to spark discussions and reflections on India’s evolving identity through innovative and thought-provoking design.
The project has travelled to the London Design Festival and Jerusalem Design Week, and has featured across print and digital publications, including Vogue India, The Indian Express, Hindustan Times, The Sunday Guardian, The Hindu, Architectural Digest India, First Post, The Quint, Platform Magazine, Homegrown, Designboom, Creative Gaga, Financial Express, Indiatimes, Scroll.in, and Verve Magazine.
20
24
20
24
LOST & FOUND
In 2024, 42 artists celebrated India’s journey of loss, rediscovery, and resilience, through objects, flora-fauna, products, ideologies, art, practices and beyond, that have been lost or found.
LOST & FOUND
In 2024, 42 artists celebrated India’s journey of loss, rediscovery, and resilience, through objects, flora-fauna, products, ideologies, art, practices and beyond, that have been lost or found.
LOST & FOUND
In 2024, 42 artists celebrated India’s journey of loss, rediscovery, and resilience, through objects, flora-fauna, products, ideologies, art, practices and beyond, that have been lost or found.
Historically, stamps are issued by authorised bodies like governments and ministries – in that way, they are a conduit of a country’s system of communication and proliferation of expression and ideas. Erasure or rediscovery, in various forms hence holds significance in developing messaging for an India at the crossroads of the past, present and the future.
Historically, stamps are issued by authorised bodies like governments and ministries – in that way, they are a conduit of a country’s system of communication and proliferation of expression and ideas. Erasure or rediscovery, in various forms hence holds significance in developing messaging for an India at the crossroads of the past, present and the future.
For this edition, I explored an iconic
symbol of India’s industrial revolution.
For this edition, I explored an iconic symbol of India’s industrial revolution.
MILLS
by Pranay Patwardhan and Nikita Deshpande
MILLS
by Pranay Patwardhan and Nikita Deshpande
MILLS
by Pranay Patwardhan and Nikita Deshpande
Building blocks of capitalism, they once sparked an industrial and ideological revolution, allowing the economy, unions and Amitabh Bachchan to flourish. Will these forgotten relics find a new lease of life, or be forever consumed by the cities they once helped build?
Building blocks of capitalism, they once sparked an industrial and ideological revolution, allowing the economy, unions and Amitabh Bachchan to flourish. Will these forgotten relics find a new lease of life, or be forever consumed by the cities they once helped build?
The exhibit featuring 40 artworks
was showcased at Method, Kala Ghoda, Mumbai, from Oct. 25 - Nov. 02, 2024.
The exhibit featuring 40 artworks was showcased at Method, Kala Ghoda, Mumbai, from Oct. 25 - Nov. 02, 2024.
The exhibit featuring 40 artworks was showcased at Method, Kala Ghoda, Mumbai, from Oct. 25 - Nov. 02, 2024.
20
19
20
19
52 artists reimagined the defining moments from India’s past: what if they’d happened a different way than we know, or not at all?
What would India be like today?
52 artists reimagined the defining moments from India’s past: what if they’d happened a different way than we know, or not at all? What would India be like today?
REMAKE HISTORY
REMAKE HISTORY
For Indianama 2019 we wanted to remind people that history is not a one-dimensional science; rather a result of multiple intersecting factors that are only understood in retrospect.
For Indianama 2019 we wanted to remind people that history is not a one-dimensional science; rather a result of multiple intersecting factors that are only understood in retrospect.
52 artists reimagined the defining moments from India’s past: what if they’d happened a different way than we know, or not at all?
What would India be like today?
The result was an almanac of 52 different ‘rifts’ in history, each visualising a key event from India’s past that didn’t happen exactly how we remember it.
The result was an almanac of 52 different ‘rifts’ in history, each visualising a key event from India’s past that didn’t happen exactly how we remember it.
The rift in history I explored was, what if
Rani Laxmi Bai didn’t fall in battle, and went on to establish a matriarchal Indian society?
The rift in history I explored was, what if Rani Laxmi Bai didn’t fall in battle, and went on to establish a matriarchal Indian society?
The rift in history I explored was, what if
Rani Laxmi Bai didn’t fall in battle, and went on to establish a matriarchal Indian society?
RANI 191
by Pranay Patwardhan and Nikita Deshpande
RANI 191
by Pranay
Patwardhan
and Nikita Deshpande
RANI 191
by Pranay Patwardhan
and Nikita Deshpande
The Rani of Jhansi forever changed India. The matriarchal order of society that she established has brought peace and prosperity to our country. Meanwhile, the West has succeeded in all realms except the political: communism has
fallen and democracy is falling short.
Indian leaders of the present day realise that Laxmi Bai’s progressive philosophy can be a beacon in dark times. With a thrust for soft power in mind, the government commissions a giant Matryoshka doll modeled after the Rani, one that will signify her values of equality, strength, liberty, and justice—and earn India much-needed international clout. Factory workers are now putting their finishing touches on the behemoth, which will be unveiled in a month’s time at the biennial United Nations Convention.
The Rani of Jhansi forever changed India. The matriarchal order of society that she established has brought peace and prosperity to our country. Meanwhile, the West has succeeded in all realms except the political: communism has fallen and democracy is falling short.
Indian leaders of the present day realise that Laxmi Bai’s progressive philosophy can be a beacon in dark times. With a thrust for soft power in mind, the government commissions a giant Matryoshka doll modeled after the Rani, one that will signify her values of equality, strength, liberty, and justice—and earn India much-needed international clout. Factory workers are now putting their finishing touches on the behemoth, which will be unveiled in a month’s time at the biennial United Nations Convention.
The Rani of Jhansi forever changed India. The matriarchal order of society that she established has brought peace and prosperity to our country. Meanwhile, the West has succeeded in all realms except the political: communism has
fallen and democracy is falling short.
Indian leaders of the present day realise that Laxmi Bai’s progressive philosophy can be a beacon in dark times. With a thrust for soft power in mind, the government commissions a giant Matryoshka doll modeled after the Rani, one that will signify her values of equality, strength, liberty, and justice—and earn India much-needed international clout. Factory workers are now putting their finishing touches on the behemoth, which will be unveiled in a month’s time at the biennial United Nations Convention.
The 52 alternate realities were exhibited at Alliance Française, Delhi, from Jan. 16 - Jan 20. 2020.
The 52 alternate realities were exhibited at Alliance Française, Delhi, from Jan. 16 - Jan 20. 2020.
The 52 alternate realities were exhibited at Alliance Française, Delhi, from Jan. 16 - Jan 20. 2020.
20
18
20
18
THE
STREET
HUSTLE
THE
STREET
HUSTLE
Indianama 2018 focused
on giving local street-side-shops a voice, in a market dominated by large brands. Small businesses that contribute nearly half of India’s GDP, but are often left out, losing recall and relevance in a world running out of attention spans.
Indianama 2018 focused on giving local street-side-shops a voice, in a market dominated by large brands. Small businesses that contribute nearly half of India’s GDP, but are often left out, losing recall and relevance in a world running out of attention spans.
Indianama 2018 focused on giving local street-side-shops a voice, in a market dominated by large brands. Small businesses that contribute nearly half of India’s GDP, but are often left out, losing recall and relevance in a world running out of attention spans.
71 designers partnered with 71 shops across Delhi to create relevant identity systems specific to the needs of each business. From packaging for a century old healer, to menus for a road-side dhaba, to signages for a hairdresser.
71 designers partnered with 71 shops across Delhi to create relevant identity systems specific to the needs of each business. From packaging for a century old healer, to menus for a road-side dhaba, to signages for a hairdresser.
28°31'21.8''N, 77°10'56.2''E
The Soda Shop X
Pranay Patwardhan
& Nikita Deshpande
Flavour and fizz for when the stomach bends come a-callin. Located near a bustling bus terminal, ‘The Soda Shop’, stands proudly opposite the Bhool Bhulaiya, in the heart of Mehrauli. With a smile on his face and a story to tell, Sajid AK started his tryst with carbon dioxide 5 years ago. From dawn to midnight, weary travellers, school kids and shoppers stop by, for a taste of some cool, bubbly, refreshing nectar.
He loves citrus and his favourite colour is lemon yellow. Like his personality, he hopes the bright colours of the new design identity help his store stand out.
With over 19 unique flavours, Sajid can be seen mixing and playing around to create flavourful combinations with fancy colours. An artist at work, he’s constantly innovating, to create new flavours, to keep customers entertained.
Explore all the
visual identities and
full project here.
20
17
20
17
A NATION
IN MOTION
A NATION
IN MOTION
Indianama moved beyond an art and graphic design exhibition, to a socio-cultural experiment.
Through the lens of a nation-in-motion, this edition uplifted the everyday and peppered in the incredible; to displace inertia of India’s image with an ensemble of eye-catching essays.
Panning the globe, 70 artists created their own version of what India means to them, creating travel and tourism posters that move.
Indianama moved beyond an art and graphic design exhibition, to a socio-cultural experiment.
Through the lens of a nation-in-motion, this edition uplifted the everyday and peppered in the incredible; to displace inertia of India’s image with an ensemble of eye-catching essays.
Panning the globe, 70 artists created their own version of what India means to them, creating travel and tourism posters that move.
NIRVANA COUNTRY
by Pranay Patwardhan
and Nikita Deshpande
NIRVANA COUNTRY
by Pranay Patwardhan
and Nikita Deshpande
NIRVANA
COUNTRY
by Pranay Patwardhan
and Nikita Deshpande
A cosmic, midnight picnic
darting through the galaxy unites legends across space
and time. Nirvana Country
is an homage to all dreamers,
past and present, like The Beatles, Steve Jobs, Madonna and Mark Zuckerberg that come to our magical land seeking inspiration, peace
and enlightenment.
A cosmic, midnight picnic
darting through the galaxy unites legends across space and time. Nirvana Country is an homage to all dreamers, past and present, like The Beatles, Steve Jobs, Madonna and Mark Zuckerberg that come to our magical land seeking inspiration, peace
and enlightenment.
The exhibit was showcased
at Kona, Jor Bagh, Delhi, from Aug. 12 - Aug. 15 , 2017.
The exhibit was showcased
at Kona, Jor Bagh, Delhi, from Aug. 12 - Aug. 15 , 2017.
Credits
Founders: Kunel Gaur & Sharon Borgoyary
Creative Direction: Kunel Gaur & Sayantan Chaudhary
Production: Kamal
Studio Runner: Suresh Koli
Lost & Found (2024)
Curation: Kunel Gaur & Pranay Patwardhan
Concept: Pranay Patwardhan
Art Direction: Pranay Patwardhan, Yash Prajapati, Kanishk Patel, Archit Sharma, Khushi Goklani
Graphic Design: Manvendra Pratap Singh
3D Animation: Amar Chaurasia & Anubhav Kesarwani
Animation: Parth Dake, Vishav Arora
Copywriting: Sayantan Chaudhary, Sheetal Raghav & Pranay Patwardhan
Remake History (2019)
Curation: Kunel Gaur & Pranay Patwardhan
Concept: Pranay Patwardhan
Art Direction: Pranay Patwardhan, Yash Prajapati, Naveed Hussain & Sugandha Kharya
Graphic Design: Manvendra Pratap Singh
Animation: Pranay Patwardhan & Vishank Kumar
3D Animation: Vipul Sachdeva
Copywriting: Sayantan Chaudhary & Prakhar Khandelwal
The Street Hustle (2018)
Curation: Kunel Gaur & Jaynish Shah
Art Direction: Sugandha Kharya & Pranay Patwardhan
Animation: Pranay Patwardhan & Vishank Kumar
Copywriting: Prakhar Khandelwal
A Nation In Motion (2017)
Curation: Kunel Gaur & Pranay Patwardhan
Art Direction: Sugandha Kharya Animation: Pranay Patwardhan
Copywriting: Rohan Mukherjee
Credits
Founders: Kunel Gaur & Sharon Borgoyary
Creative Direction: Kunel Gaur & Sayantan Chaudhary
Production: Kamal
Studio Runner: Suresh Koli
Lost & Found (2024)
Curation: Kunel Gaur & Pranay Patwardhan
Concept: Pranay Patwardhan
Art Direction: Pranay Patwardhan, Yash Prajapati, Kanishk Patel, Archit Sharma, Khushi Goklani
Graphic Design: Manvendra Pratap Singh
3D Animation: Amar Chaurasia & Anubhav Kesarwani
Animation: Parth Dake, Vishav Arora
Copywriting: Sayantan Chaudhary, Sheetal Raghav & Pranay Patwardhan
Remake History (2019)
Curation: Kunel Gaur & Pranay Patwardhan
Concept: Pranay Patwardhan
Art Direction: Pranay Patwardhan, Yash Prajapati, Naveed Hussain & Sugandha Kharya
Graphic Design: Manvendra Pratap Singh
Animation: Pranay Patwardhan & Vishank Kumar
3D Animation: Vipul Sachdeva
Copywriting: Sayantan Chaudhary & Prakhar Khandelwal
The Street Hustle (2018)
Curation: Kunel Gaur & Jaynish Shah
Art Direction: Sugandha Kharya & Pranay Patwardhan
Animation: Pranay Patwardhan & Vishank Kumar
Copywriting: Prakhar Khandelwal
A Nation In Motion (2017)
Curation: Kunel Gaur & Pranay Patwardhan
Art Direction: Sugandha Kharya
Animation: Pranay Patwardhan
Copywriting: Rohan Mukherjee
A cosmic, midnight picnic
darting through the galaxy unites legends across space
and time. Nirvana Country
is an homage to all dreamers,
past and present, like The Beatles, Steve Jobs, Madonna and Mark Zuckerberg that come to our magical land seeking inspiration, peace
and enlightenment.
28°31'21.8''N, 77°10'56.2''E
The Soda Shop X
Pranay Patwardhan
& Nikita Deshpande
Flavour and fizz for when the stomach bends come a-callin. Located near a bustling bus terminal, ‘The Soda Shop’, stands proudly opposite the Bhool Bhulaiya, in the heart of Mehrauli. With a smile on his face and a story to tell, Sajid AK started his tryst with carbon dioxide 5 years ago. From dawn to midnight, weary travellers, school kids and shoppers stop by, for a taste of some cool, bubbly, refreshing nectar.
He loves citrus and his favourite colour is lemon yellow. Like his personality, he hopes the bright colours of the new design identity help his store stand out.
With over 19 unique flavours, Sajid can be seen mixing and playing around to create flavourful combinations with fancy colours. An artist at work, he’s constantly innovating, to create new flavours, to keep customers entertained.
Explore all the
visual identities and
full project here.
28°31'21.8''N, 77°10'56.2''E
The Soda Shop
X Pranay Patwardhan
& Nikita Deshpande
Flavour and fizz for when the stomach bends come a-callin. Located near a bustling bus terminal, ‘The Soda Shop’, stands proudly opposite the Bhool Bhulaiya, in the heart of Mehrauli. With a smile on his face and a story to tell, Sajid AK started his tryst
with carbon dioxide 5 years ago. From dawn to midnight, weary travellers, school kids and shoppers stop by, for a taste of some cool, bubbly, refreshing nectar.
He loves citrus and his favourite colour is lemon yellow. Like his personality, he hopes the bright colours of the new design identity help his store stand out.
With over 19 unique flavours, Sajid can be seen mixing and playing around to create flavourful combinations with fancy colours. An artist at work, he’s constantly innovating, to create new flavours, to keep customers entertained.
