The Keventers story is a timeless blend of heritage and modernity, much like their iconic milkshakes and cherished glass bottle. Over the years, the visual narrative across brand campaigns has embodied this seamless fusion of past and present.
The Keventers story is a timeless blend of heritage and modernity, much like their iconic milkshakes and cherished glass bottle. Over the years, the visual narrative across brand campaigns has embodied this seamless fusion of past and present.
The Keventers story is a timeless blend of heritage and modernity, much like their iconic milkshakes and cherished glass bottle. Over the years, the visual narrative across brand campaigns has embodied this seamless fusion of past and present.
Inspired by Wes Anderson-esque compositions, the first brand refresh in 2017 infused Keventers’ signature brand colours into a series of warm, vivid visuals that captured moments across time.
From sun-drenched summers to
late-night train journeys and tranquil lakeside mornings—memories and emotions that make Keventers more than just a milkshake.
Inspired by Wes Anderson-esque compositions, the first brand refresh in 2017 infused Keventers’ signature brand colours into a series of warm, vivid visuals that captured moments across time.
From sun-drenched summers to
late-night train journeys and tranquil lakeside mornings—memories and emotions that make Keventers more than just a milkshake.
Inspired by Wes Anderson-esque compositions, the first brand refresh in 2017 infused Keventers’ signature brand colours into a series of warm, vivid visuals that captured moments across time.
From sun-drenched summers to late-night train journeys and tranquil lakeside mornings—memories and emotions that make Keventers more than just a milkshake.
For Holi 2021, Keventers launched a ‘special’, limited edition Bhang Milkshake.
For Holi 2021, Keventers launched a ‘special’, limited edition Bhang Milkshake.
Did they really?
Did they really?
Did they really?
Well… Holi was just a couple of days before April Fool’s day, so we decided to have some fun.
Well… Holi was just a couple of days before April Fool’s day, so we decided to have some fun.
Well… Holi was just a couple of days before April Fool’s day, so we decided to have some fun.
A bhang milkshake is
bizarre, but weirdly
plausible. So people commented, DMed, and called the stores asking
for the new flavour.
We finally revealed on
the 1st, that it was all an elaborate prank, and made
it up to disappointed fans
by sending them exclusive discount vouchers.
A bhang milkshake is
bizarre, but weirdly
plausible. So people commented, DMed, and called the stores asking
for the new flavour.
We finally revealed on
the 1st, that it was all an elaborate prank, and made it up to disappointed fans
by sending them exclusive discount vouchers.
It was an instant hit
online, helping increase
brand relatability and
relevance.
It was an instant hit
online, helping increase
brand relatability and
relevance.
Too good,
To be true.
Too good,
To be true.
It was an instant hit
online, helping increase
brand relatability and
relevance.
Too good,
To be true.
As the Indian summer took over, we started looking for our personal oases. The brain-freeze inducing bites of ice cream, the elusive cool breeze from an ATM vestibule, the delightful shade of a rustling banyan tree: fleeting moments of respite from the scorching heat.
As the Indian summer took over, we started looking for our personal oases. The brain-freeze inducing bites of ice cream, the elusive cool breeze from an ATM vestibule, the delightful shade of a rustling banyan tree: fleeting moments of respite from the scorching heat.
As the Indian summer took over, we started looking for our personal oases. The brain-freeze inducing bites of ice cream, the elusive cool breeze from an ATM vestibule, the delightful shade of a rustling banyan tree: fleeting moments of respite from the scorching heat.
Shade and light, with a dash of gossip.
Shade and light, with a dash of gossip.
Shade and light, with a dash of gossip.
Taking visual cues from heat maps and weather charts we built a narrative around bringing the temperature down, one sip at a time.
Taking visual cues from heat maps and weather charts we built a narrative around bringing the temperature down,
one sip at a time.
Away from the often romanticised but unrelatable literary and pop-culture depictions of the European summer—references that don’t quite resonate with our harsh and sweaty summers, the Coolest Summer lives in these memories of beating the heat, that are near and dear to all Indian hearts.
Away from the often romanticised but unrelatable literary and pop-culture depictions of the European summer—references that don’t quite resonate with our harsh and sweaty summers, the Coolest Summer lives in these memories of beating the heat, that are near and dear to all Indian hearts.
Away from the often romanticised but unrelatable literary and pop-culture depictions of the European summer—references that don’t quite resonate with our harsh and sweaty summers, the Coolest Summer lives in these memories of beating the heat, that are near and dear to all Indian hearts.
As the campaign rolled out, the Instagram grid also transitioned to a cool blue hue, a calming visual-break amidst the other warm imagery.
As the campaign rolled out, the Instagram grid also transitioned to a cool blue hue, a calming visual-break amidst the other warm imagery.
As the campaign rolled out, the Instagram grid also transitioned to a cool blue hue, a calming visual-break amidst the other warm imagery.
Taking visual cues from heat maps and weather charts we built a narrative around bringing the temperature down, one sip at a time.
Away from the often romanticised but unrelatable literary and pop-culture depictions of the European summer—references that don’t quite resonate with our harsh and sweaty summers, the Coolest Summer lives in these memories of beating the heat, that are near and dear to all Indian hearts.
Credits
Client: Keventers | Agency: Animal
The Keventers Life (2017)
Creative Direction: Kunel Gaur & Sharon Borgoyary
Art Direction: Sugandha Kharya, Pranay Patwardhan & Baptiste David
Production & Photography: Studio Fry
Holi (2021)
Creative Direction: Kunel Gaur & Pranay Patwardhan
Graphic Design: Arun Kp & Manvendra Pratap Singh
Copywriting: Rhea Kumar
The Coolest Summer
Creative Direction: Pranay Patwardhan
Art Direction: Parul Aden, Shweta Shetty & Manvendra Pratap Singh
Production & Photography: Alt Space
Copywriting: Rhea Kumar
Account Management: Anubhuti Tyagi & Manas Dewan
Social Media Management: Shivam Bapat & Hasmeet Chattha Sandhu
Credits
Client: Keventers | Agency: Animal
The Keventers Life (2017)
Creative Direction: Kunel Gaur & Sharon Borgoyary
Art Direction: Sugandha Kharya, Pranay Patwardhan & Baptiste David
Production & Photography: Studio Fry
Holi (2021)
Creative Direction: Kunel Gaur & Pranay Patwardhan
Graphic Design: Arun Kp & Manvendra Pratap Singh
Copywriting: Rhea Kumar
The Coolest Summer
Creative Direction: Pranay Patwardhan
Art Direction: Parul Aden, Shweta Shetty & Manvendra Pratap Singh
Production & Photography: Alt Space
Copywriting: Rhea Kumar
Account Management: Anubhuti Tyagi & Manas Dewan
Social Media Management: Shivam Bapat & Hasmeet Chattha Sandhu
A bhang milkshake is bizarre, but weirdly plausible. So people commented, DMed, and called the stores asking for the new flavour.
We finally revealed on the 1st, that it was all an elaborate prank, and made it up to disappointed fans by sending them exclusive discount vouchers.