Edward Keventer came to
India in 1889 and started a dairy company in Aligarh.
Supplying milk to people and the Indian army, the brand gradually moved to Delhi in 1925, giving India its signature milkshakes and a cool place to hang out.
Edward Keventer came to
India in 1889 and started a dairy company in Aligarh.
Supplying milk to people and the Indian army, the brand gradually moved to Delhi in 1925, giving India its signature milkshakes and a cool place to hang out.
How does a 96-year-old brand tell the story of its legacy without sounding dull?
Meet Mr Keventer
the Swedish entrepreneur who made milkshakes, and then made history.
How does a 96-year-old brand tell the story of its legacy without sounding dull?
Meet Mr Keventer
the Swedish entrepreneur who made milkshakes, and then made history.
The affable Mr K was
created as part of a brand
overhaul, a mascot inspired
by the visionary pioneer.
He became the mouthpiece
for the brand, giving it a voice,
a personality and a sense
of humour.
The affable Mr K was
created as part of a brand
overhaul, a mascot inspired
by the visionary pioneer.
He became the mouthpiece
for the brand, giving it a voice,
a personality and a sense
of humour.
Brought to life through illustrations that are playful, nostalgic, and whimsical.
Brought to life through illustrations that are playful, nostalgic, and whimsical.
You’ll spot him in weekly comics, packaging and at over 200 stores across India.
He also makes regular appearances on social media, which in our opinion, is pretty cool for a 96-year-old influencer.
You’ll spot him in weekly comics, packaging and at over 200 stores across India.
He also makes regular appearances on social media, which in our opinion, is pretty cool for a 96-year-old influencer.
You’ll spot him in weekly comics, packaging and at over 200 stores across India.
He also makes regular appearances on social media, which in our opinion, is pretty cool for a 96-year-old influencer.
Mr K got the famed Cassata to India in the 1900s, so you know he's got great taste.
Mr K got the famed Cassata to India in the 1900s, so you know he's got great taste.
The stories explore Mr K’s adventures—his search across places and time for the best ingredients and recipes, and his hi-jinks with technology and the quirks of everyday life.
Complete with journeys to surreal lands and a supporting-cast of equally eccentric characters.
The stories explore Mr K’s adventures—his search across places and time for the best ingredients and recipes, and his hi-jinks with technology and the quirks of everyday life.
Complete with journeys to surreal lands and a supporting-cast of equally eccentric characters.
The stories explore Mr K’s adventures—his search across places and time for the best ingredients and recipes, and his hi-jinks with technology and the quirks of everyday life.
Complete with journeys to surreal lands and a supporting-cast of equally eccentric characters.
Highlights from the ‘Learning Through Fun’ character design workshop, featuring some amazing participant-renditions of Mr K.
Highlights from the ‘Learning Through Fun’ character design workshop, featuring some amazing participant-renditions of Mr K.
Highlights from the ‘Learning Through Fun’ character design workshop, featuring some amazing participant-renditions of Mr K.
Credits
Client: Keventers | Agency: Animal
Creative Direction & Character Design: Pranay Patwardhan
Art Direction: Yash Prajapati, Samya Ghosh, Parul Aden, Shweta Shetty, Arun Kp & Manvendra Pratap Singh
Copywriting: Prakhar Khandelwal & Rhea Kumar
Animation: Pranay Patwardhan, Vishank Kumar & Tanaya Khadke
3D Animation: Amar Chaurasia & Anubhav Kesarwani
Account Management: Sharon Borgoyary, Shruti Aggarwal, Shwetank Shankar, Anubhuti Tyagi & Shikhar Dayal
Social Media Management: Shivam Bapat & Hasmeet Chattha Sandhu
Awards
Kyoorius Design Awards (2021)
Blue Elephant: Illustration for Digital Design
Baby Blue Elephant: Illustration for Design Packaging
Credits
Client: Keventers | Agency: Animal
Creative Direction & Character Design: Pranay Patwardhan
Art Direction: Yash Prajapati, Samya Ghosh, Parul Aden, Shweta Shetty, Arun Kp & Manvendra Pratap Singh
Copywriting: Prakhar Khandelwal & Rhea Kumar
Animation: Pranay Patwardhan, Vishank Kumar & Tanaya Khadke
3D Animation: Amar Chaurasia & Anubhav Kesarwani
Account Management: Sharon Borgoyary, Shruti Aggarwal, Shwetank Shankar, Anubhuti Tyagi & Shikhar Dayal
Social Media Management: Shivam Bapat & Hasmeet Chattha Sandhu
Awards
Kyoorius Design Awards (2021)
Blue Elephant: Illustration for Digital Design
Baby Blue Elephant: Illustration for Design Packaging
How does a 96-year-old brand tell the story of its legacy without sounding dull?
Meet Mr Keventer
the Swedish entrepreneur who made milkshakes, and then made history.
Edward Keventer came to
India in 1889 and started a dairy company in Aligarh.
Supplying milk to people and the Indian army, the brand gradually moved to Delhi in 1925, giving India its signature milkshakes and a cool place to hang out.
The affable Mr K was
created as part of a brand overhaul, a mascot inspired by the visionary pioneer.
He became the mouthpiece for the brand, giving it a voice, a personality and a sense of humour.
