Your Friendly Neighbourhood Hotel
OYO Townhouse is the cooler, chic sibling of regular, thick-glasses-wearing OYO, with each Townhouse designed to compliment its neighbourhood, and based on the needs of the modern, millennial traveller.
Travellers that prefer elegant
spaces over stuffy rooms—spaces for like-minded people to unwind, collaborate and hang out.
The family of characters designed by Jay Cover, called the Townies, beautifully capture this feeling of belonging. I was commissioned to create a series of relatable animated shorts, to help establish OYO Townhouse as a fun alternative to hotels.
Travellers that prefer elegant
spaces over stuffy rooms—spaces for like-minded people to unwind, collaborate and hang out.
The family of characters designed by Jay Cover, called the Townies, beautifully capture this feeling of belonging. I was commissioned to create a series of relatable animated shorts, to help establish OYO Townhouse as a fun alternative to hotels.
The safe space between friends is often about the silences, eye rolls and tiny, humorous moments that become lifelong memories. This ‘secret sauce’ that separates friends from mere acquaintances, became the staring point for each story. Because life and travel is fun when
You’re among friends.
The safe space between friends is often about the silences, eye rolls and tiny, humorous moments that become lifelong memories. This ‘secret sauce’ that separates friends from mere acquaintances, became the staring point for each story. Because life and travel is fun when
You’re among friends.
Like, the manic thirst
for coffee at the end
of a long work jam.
Like, the manic thirst for coffee at the end of a long work jam.
Of photo-shy photobombers...
and unexpected meeting guests.
Capturing
moments
that matter...
and regretting
sharing your munchies.
The process of developing each short began with a script and storyboard to mark out the key story beats. A rough, in-house sound-track, complete with silly, gibberish character voices was then created, which formed the basis for the comic and animation timing.
The line-drawing animation style
was also carried forward to a variety of virtual
Zoom backgrounds,
inviting audiences to
Turn up.
Check in.
Hang out.
The line-drawing animation style was also carried forward to a variety of virtual Zoom backgrounds, inviting audiences to
Turn up.
Check in.
Hang out.
Your Friendly Neighbourhood Hotel
OYO Townhouse is the cooler, chic sibling of regular, thick-glasses-wearing OYO, with each Townhouse designed to compliment its neighbourhood, and based on the needs of the modern, millennial traveller.
Travellers that prefer elegant spaces over stuffy rooms—spaces for like-minded people to unwind, collaborate and hang out. The family of characters designed by Jay Cover, called the Townies, beautifully capture this feeling of belonging. I was commissioned to create a series of relatable animated shorts, to help establish OYO Townhouse as a fun alternative to hotels.
The safe space between friends is often about the silences, eye rolls and tiny, humorous moments that become lifelong memories. This ‘secret sauce’ that separates friends from mere acquaintances, became the staring point for each story. Because life and travel is fun when
You’re among friends.
The process of developing each short began with a script and storyboard to mark out the key story beats. A rough, in-house sound-track, complete with silly, gibberish character voices was then created, which formed the basis for the comic and animation timing.
The line-drawing animation style
was also carried forward to a variety of virtual Zoom backgrounds,
inviting audiences to
Turn up.
Check in.
Hang out.
Credits
Client: OYO | Agency: Animal
Original Characters & Illustration: Jay Cover
Story, Art Direction & Additional Illustration: Pranay Patwardhan
Animation & Silly Voices: Pranay Patwardhan & Vishank Kumar
Copywriting: Prakhar Khandelwal
Sound Design: Emmanuel Panja
OYO Townhouse Brand Identity Design: Field Projects
Location Photography: Expedia, Condé Nast Traveller, Field Projects
Credits
Client: OYO | Agency: Animal
Original Characters & Illustration: Jay Cover
Story, Art Direction & Additional Illustration: Pranay Patwardhan
Animation & Silly Voices: Pranay Patwardhan & Vishank Kumar
Copywriting: Prakhar Khandelwal
Sound Design: Emmanuel Panja
OYO Townhouse Brand Identity Design: Field Projects
Location Photography: Expedia, Condé Nast Traveller, Field Projects
